We created a new and innovative lookbook form for the young Munich-based fashion label WE.RE. Aligning with the labels requirements we created an affordable way to unite a Lookbook, Linesheet and product catalogue in one single object. Over the course of our long-term collaboration with the label several lookbooks of this type have been issued and have become a strong feature of communication, defining the label’s identity.
The format, consisting of two separate leaflets that join to one magazine once placed within each other, are perfectly suitable for depicting campaign as well as lookbook images. The leaflets can be unfolded and create a large-scale format with enough space for the images and product information.
The use of a circle element on the lookbook title page as well as the distinctive use of text on the last page shape the visual frame for every lookbook.