CAP Dept. is a creative production company based in Madrid, Spain. Daily Dialogue was asked to develop the identity based on their eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation and Hotel. The department 008 with its idea of a fictional hotel was a good starting point, we imagined a hotel elevator with all the beautiful numbers for each floor. This lead to the idea to define the identity by a flexible system of numbers. In close collaboration with CAP we keep on developing a huge variety of applications from logo to stationary and digital media to merchandise.