PUSH, a skate program encouraging multicultural integration Client: Converse Services:
  • Artwork
  • Branding
  • Identity
Year: 2020

Converse has launched PUSH, a Berlin-based skate program that encourages multicultural integration through music, sports and art. It will take place as an open skate school on the first Tuesday of every month at the famous local venue, YAAM, with support from Place Mag, Civilist Berlin, and Give Something Back To Berlin. The identity starts with the logotype, which adopts the classic Converse logo in order to establish the connection with the brand. At the core of the identity is the trippy, light-hearted illustrations that will change to represent the topic of the sessions and events as the program develops.