Tightening the identity of the creative fashion brand Client: A Kind of Guise Services:
  • Art Direction
  • Artwork
  • Branding
  • Design
  • Editing
  • Editorial Design
  • Identity
  • Merchandise
  • Stationary
Year: 2018

Daily Dialogue was asked to tighten the identity of the Munich clothing brand A Kind of Guise through a full, yet subtile rebranding. The main focus lied on the emphasis that all products are exclusively Handmade in Germany. We created multilingual indications of origin which developed into the key element. Working closely with the label, we developed a comprehensive brand system – including new logo mark, labels, hangtags and typography system. A Kind of Guise was born from the idea of creating products that combine current design with highest demands to quality in terms of both production and the materials used. Based on our longstanding collaboration with the label, we carefully developed a visual identity that respects its own heritage and prepares A Kind of Guise for the upcoming seasons.

Photo: Tonda Bardehle
Photo: Tonda Bardehle
Photo: Tonda Bardehle
Photo: Christoph Schaller
Photo: Tonda Bardehle
Photo: Tonda Bardehle
Photo: Tonda Bardehle
Photo: Tonda Bardehle