Identity for Zara Woman FW19 collection SCENES Client: Zara Services:
  • Branding
  • Identity
  • Merchandise
Year: 2019

Daily Dialogue designed the identity for ZARA’s FW19 women’s collection, entitled SCENES. The collection is accompanied by a campaign and three short films that tell the story of a woman in an experimental and personal way that ZARA has never told before. The tales of dreams, realities, music, dance and humour are graphically represented by a typographic approach that feels both minimal and loud.
Model: Mica Argañaraz, Photographer: Christian MacDonald, Stylist: Carlos Nazario, Production: CAP

As part of their production job we designed some special merchandise for CAP Dept. such as t-shirts, hoodie, bag, compliment cards and envelope, caps, hats and a directors chair.