A LINE (Porto) 2021
With garments designed and produced in Portugal, the timeless and skin-friendly ready-to-wear clothing of A LINE ‘begins and ends with women.’ Daily Dialogue developed an update on their original identity of the retailer, aiming to capture the essence of A LINE’s characteristics and core values of sophistication, empowerment, and sustainability in a simple yet strong identity.
Identity
We tried to achieve this through a bold and functional typographic system, heralded by a prominent logo that serves as the central focus of the brand. In a slight tweak to the brand’s original name, A-LINE, the studio introduces the idea of using the space between the letters for textual information, making the hyphen redundant. This approach allows for the inclusion of key information, while also offering flexibility in layout and design. The wordmark and its eponymous ‘line’ element can be scaled as a header on paperwork or used more subtly throughout the brand assets.
